“Speak like a leader” – video of Simon Lancaster

Check out this video to help make you a better speaker.

  1. Three breathless sentences. Rule of three.
  2. Three repetitive sentences. Sentences where the opening clause is repeated.
  3. Three balancing statements. This or that. Here or now. 
  4. Metaphor. Images of people, love, family, sunshine. 
  5. Exaggeration. Over-the-top. Over-acting. 
  6. Rhyme. People are more likely to believe something, if it rhymes. Rhymes are signifiers of truth in our society to be used to conceal fallacies.