5 Ways to Personalize B2B E-Commerce

“5 Ways to Personalize B2B E-Commerce” by Brandon Spear, April 29, 2019 – https://www.ecommercetimes.com/story/85984.html

I was catching up on e-commerce today and came across this article. Brandon Spear points out how B2B customers are expecting more from B2B sellers. Buyers want more personalization, these days, and are likely to turn to a seller’s competitors to get it.… Read entire article

User Experience is as important as Content

The Streaming Wars’ Other Battlefront: User Experience as Important as Content, Survey Finds – April 23, 2019 – https://variety.com/2019/digital/news/streaming-video-usability-research-consumer-perceived-value-pwc-1203194587/

A recent PricewaterhouseCoopers (PwC) survey shows that Content is still the most important factor for subscribing to a SVOD service. User Experience is second.… Read entire article

E-commerce and Social Media

“3 Ways Ecommerce Companies Should Use Social Media for Marketing” by Catalin Zorzini, January 14, 2018 – https://ecommerce-platforms.com/articles/3-ways-ecommerce-companies-should-use-social-media-for-marketing

E-commerce companies should be using social media to get more customers, spread the word and spend less on marketing and advertising.

Catalin Zorzini says that “For web businesses, effective social marketing represents real value.… Read entire article

E-commerce Product Recommendation Tips to Increase Sales

“21 Effective Product Recommendation Tips to Increase Sales” by Jon MacDonald, July 3, 2017 – https://thegood.com/insights/ecommerce-product-recommendation/

Make product recommendations to your customers on your e-commerce site. Don’t wait for them to find products on their own. You can set up ways to drive customers from one product to another.… Read entire article