“5 Ways to Personalize B2B E-Commerce” by Brandon Spear, April 29, 2019 – https://www.ecommercetimes.com/story/85984.html
I was catching up on e-commerce today and came across this article. Brandon Spear points out how B2B customers are expecting more from B2B sellers. Buyers want more personalization, these days, and are likely to turn to a seller’s competitors to get it.
B2B sellers can cater more closely to each customer by employing several different strategies tied to personalization:
- Offering terms
- Extending Lines of Credit
- Implementing Multiple Payment Options
- Creating Relevant Discounts
- Recommending Potential Solutions
Read Brandon Spear’s article for the details. When it comes to increasing online sales, Brandon says that personalization is an important piece of the puzzle. Avoid the one-size-fits-all approach and look at the unique needs of the buyer, even if it costs more or takes more time. Remember that your investment in personalization will reap rewards later.